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Formidable Business

Project Overview

A Strategically Organised Website for Formidable Business

WebAlive was commissioned by Formidable Business to create a website that would work as an online coaching system for the time poor business owners. WebAlive developed a streamlined website that was easy to use, flexible in design and appealing to the target audience.

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Company Overview

Formidable Business provides coaching materials to the business owners that cost a fraction of employing a business coach. These guides are based on nearly two decades of "hands-on" coaching of hundreds of small businesses and financial planning practices.

The Challenge

The Formidable Business team required an interface design which would appeal to their potential clients and provide greater understanding of their products and services via their website. The large volume of products had to be presented in a manner that would help the visitors to easily find the desirable material. Compliance with Formidable Business comprehensive brand guidelines was a challenge that our team rose to.

Our Approach

In order to effectively present their large volume of materials, WebAlive developed a strategically organised website through a series of categories. This was also useful to enable the visitors to search for the desired material with ease. To engage the visitors and keep them in the loop, a number of intuitive features including ‘signing up for free articles’, offering free guides and a Twitter Feed were incorporated into the website. The website was made mobile responsive so that website users could learn about their materials and services and make contact with them no matter what kind device they were using.

The Technology

  • agile


  • WebConsole


  • php


  • mysql


  • bootstrap


  • html5


  • css3


Formidable Business

Key Features

  • Strategic categorisation of products and services.
  • Twitter feed integration.
  • Sign up for articles & updates.
  • Free guides download.
  • Enticing calls to action.
  • Social media integration.

The Impact

WebAlive deployed an attractive, practical, user friendly website that efficiently presents a large amount of material in distinct categories. With important calls to action, the content being broken up into easy to read blocks, the website was easy to navigate and facilitated the desired information to be found with ease. One of the key features of the Formidable Business website was integration of Twitter Feed to the site to encourage the visitors to engage and keep in the loop.

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