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Stephen's Fine Foods

Project Overview

A Fully Responsive ecommerce Website for Stephen’s Fine Foods

Stephen’s started out with a functional, visually appealing website that WebAlive had built for them around two years prior, but they were concerned that the April 2015 Google Algorithm update would impact their Search Engine Optimisation (SEO) as Google was beginning to favour mobile responsive sites.

Visit Website:

ecommerce web design melbourne

Company Overview

Stephen’s Fine Foods is an award-winning supplier of traditional desserts, cakes and other delicacies. Originally a cafe that opened in 1985, the business developed a name of itself by specialising in superior quality puddings and cakes, sauces and biscuits. Stephen’s has won multiple prestigious awards for their products which are stocked in a huge number of gourmet food stores across Australia.

The Challenge

Stephen’s chose WebAlive to rebuild their site making it completely mobile responsive so their customers could purchase their products easily from their smartphones and tablets as well as on their desktops and laptops. They wanted their checkout process to remain simple and their sales statistics to be easily accessible.

Our Approach

The team at WebAlive transferred the Stephens website from the Magento CMS platform to the latest version of WebCommander and rebuilt the site to be completely mobile responsive. We preserved the look and feel of the original site, drawing on the fantastic visual content Stephens provided us.

The WebCommander e commerce platform offered Stephens a more comprehensive way of changing and updating content within the website, giving them more control over what was present on each page.

The Technology

  • agile


  • webcommander


  • php


  • mysql


  • bootstrap


  • html5


  • css3


Stephen's Fine Foods

Key Features

  • Customised product & category creations
  • Simplified purchase & checkout process
  • Responsive design
  • Easy inventory & stock management
  • Management of order and payments
  • Easy content and design layout update and management
  • Marketing, promotion, SEO and SEM

The Impact

Stephen’s Fine Foods’ new ecommerce website was launched heading into Christmas of 2015, providing both new customers and loyal followers the opportunity to easily purchase Stephen’s delicious produce no matter where they were for the Christmas season.

The platform enables the staff at Stephens to monitor the sales and income at a glance from the WebCommander dashboard, they are also able to update their stock lists more easily and increasing the number of sessions produced by organic search and reducing the bounce rate.

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