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Cherry Energy Solutions

Project Overview

An Integrated Search Engine Marketing Strategy for Cherry Energy Solutions

WebAlive’s web marketing experts helped Cherry Energy Solutions to establish a strong online presence and consistently increase visits to the website. It was an integrated online marketing approach that generated leads for Cherry Energy Solutions from online marketplace.

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Company Overview

Cherry Energy Solutions is a Melbourne-based energy solutions specialist offering Solar and LED lighting solutions to commercial clients. The website was launched on a brand new domain and needed a strong digital marketing strategy from the outset to compete with the large existing energy solution providers.

The Challenge

Cherry Energy Solutions had a very clear strategic goal from the very beginning. They wanted to thrive on the online market to gain new customers and build deeper relationships. Being fully equipped, they hired WebAlive to dig out the market data and dynamics so that we could map out a path of online marketing success. They demanded to rank in top places in Google, Bing and other search engines. Cherry Energy Solutions also wanted to deliver their value proposition in a right way through their websites and marketing activities; and the outcomes should be sustainable as well.

Our Approach

WebAlive took the charge to manage the Search Engine Optimisation (SEO) and Paid Search campaign for Cherry Energy Solutions. The expert SEO and PPC team of WebAlive did an extensive research on the niche market and came out with a list of valuable and high volume competitive keywords that turned the Search marketing campaign worthwhile. Within a few weeks, Cherry Energy Solutions started appearing on the first page of Google & Bing search results for the chosen keywords. The successful search engine marketing plan included keyword research, on-site optimisation and a number of other digital marketing activities. Besides, the compelling and informative website that WebAlive designed contributed in propagating the brand identity of the business.

The Technology

  • agile


  • wordpress


  • php


  • mysql


  • bootstrap


  • html5


  • css3


Cherry Energy Solutions

Key Features

  • Onsite and off-site optimisation
  • Content optimisation
  • Set up Google Analytics and analyse the data
  • Citation Building
  • Google Map Listing
  • Social Media Updates
  • Local Directories Listing
  • Link Opportunity Lookup
  • Online Review Manage
  • Brand awareness creation

The Impact

After implementation of the digital marketing plan, Cherry Energy Solutions began to see an increased amount of traffic to the websites with increasing online queries. The effective SEO strategy was able to get clicks on more than 130 different search terms in Melbourne. Top ranking for certain keywords in the search engines led the company towards more brand exposure and increasing revenue.

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