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A Rescue Bin Hire

Project Overview

Strategic Search Engine Optimisation Resulted in 250% Increase in Conversion

A Rescue Bin Hire, a well-known skip bin hire company, was struggling to get conversions through their website. They were also falling behind with their organic presence in top search engine provider rankings. WebAlive’s web marketing experts provided an effective solution to a seemingly tough challenge of ranking a company with narrow business niche within a highly competitive area.

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Company Overview

A Rescue Bin Hire is an eco-friendly local waste management company operating in central Melbourne and surrounding suburbs. They specialise in delivering waste management services and recycling solutions to residential areas and commercial operations.

The Challenge

From the very beginning the client was clear that he needed to increase conversions through the website. Although this is the ultimate goal of any company those who adopt online marketing service, in this particular case it was particularly important to create a targeted campaign that would also help the client’s Google AdWords traction as well.
Though the company had reputation in local region, their online presence was poor along with a site that wasn’t SEO-friendly, with low page-speeds, insufficient content and non-optimised landing pages. In addition, they had a domain with a weak link-profile and low citation value.

Our Approach

Initially, our digital marketing team focused on enriching A Rescue’s link-profile with high value backlinks and creating a well-structured citation profile. Afterwards, our SEO team proposed a list of targeted keywords based on an extensive keyword research on the specific business and location.
The content of target pages was then optimised with the keywords and to further enhance the conversion our web marketing experts, based on their analysis on the specific business, made some modifications on the website. Enticing Calls to Action were placed in prominent places, phone numbers were shown in bigger font sizes, and landing pages optimised for individual services were written and built.

The Technology

  • agile


  • wordpress


  • php


  • mysql


  • bootstrap


  • html5


  • css3


A Rescue Bin Hire

Key Features

  • Strategic on-site optimisation
  • Effective Keyword analysis
  • Online Market Research
  • Competitor Analysis/Link Audit
  • Search Engine friendly website design
  • Exploring Social Media marketing opportunities
  • Onsite and off-site optimisation
  • Content optimisation
  • Set up Google Analytics and analysis of data
  • Citation Building
  • Google Map Listing
  • Local Directories Listing

The Impact

Successful implementation of the modifications along with a range of SEO techniques resulted in a professional looking website leading to consistent conversion. Overall keyword ranking increased with major service keywords ranked within first Google Search Engine Results Page (SERP) and website got an increase in conversion by 250%. This resulted in a decrease in cost per conversion and our online marketing team was able to deliver the desired increase in conversion rate.

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