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Advantec Australasia Pty Ltd.

Project Overview

Highly Optimised Landing Pages Were the Key to Advantec’s Online Marketing Success

With an integrated online marketing strategy WebAlive helped Advantec, a leading grain handling equipment provider in Australia, establish a strong online presence despite belonging to a very specific business niche.

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Company Overview

Advantec is the leading grain handling equipment provider in Australia and has been operating for more than 25 years. Being the prominent dealer of world renowned farming equipment brands like REM, Meridian, and CleanFix, Advantec has been the reliable name in the industry as an innovative, efficient grain management solution provider.

The Challenge

When Advantec commissioned WebAlive, their web visibility and keyword ranking were unsatisfactory. A thorough analysis of the website revealed that the website was mostly based on text elements and despite having multiple product categories, the individual product pages lacked detail information and description of the products. For such a business niche the website was not well equipped to rank for the keywords which were targeted for the whole of Australia, hence was ineffective in translating into leads.

Our Approach

At first our online marketing team thoroughly analysed similar business websites and direct competitors’ sites. Based on an in depth analysis, our SEO experts re-organised the website with detailed descriptions, improved functionality and usability of individual products. To enhance visitors’ engagement, they optimised each individual product page with plenty of useful information including videos and tips.

In addition, a number of interactive features including an on-site search option, a detailed list of the distributors with contact information and a latest news section were integrated to the website. The combined approaches and integrated strategy successfully boosted the overall keyword ranking and within a couple of months, most of their campaign keywords were ranked in the first page of Google leading to consistently increasing visits to the website.

The Technology

  • agile


  • webconsole


  • php


  • mysql


  • bootstrap


  • html5


  • css3


Advantec Australasia Pty Ltd.

Key Features

  • Strategic on-site optimisation.
  • Effective keyword analysis.
  • Online market research.
  • Competitor analysis/link audit.
  • Search engine friendly website.
  • Effective social media marketing.
  • Onsite and off-site optimisation.
  • Content optimization.
  • Set up Google Analytics and analysis of data.
  • Citation building.
  • Google map listing.
  • Local directories listing.
  • Social media updates.
  • Link opportunity lookup.
  • Online review management.

The Impact

The recommended strategies by our expert digital marketing team exceptionally enhanced Advantec’s online presence throughout Australia. Currently their domain is visible on the first page of Google for most of their keywords and a number of relevant high search volume phrases, resulting in a hefty amount of monthly traffic to the website and a happy client confident in WebAlive’s expertise.

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