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Premier Painting

Project Overview

First Page Ranking for Some 50 High Volume Keywords in Sydney’s Ultra-competitive Market!

WebAlive’s expert online marketing team has achieved first page ranking for some 50 high volume keywords for Premier Painting operating in Sydney’s ultra-competitive market.

Visit Website: http://www.premierpainting.com.au/

premierpainting

Company Overview

Premier Painting is one of Sydney’s oldest and most established painting companies specialising in commercial, strata and domestic painting services. Their professional painters are capable of delivering complete painting solutions to all sort of businesses owing to their long experience and expert skills.

The Challenge

The client was very keen to get some leads through Search Engine Optimisation (SEO) and search engine marketing campaigns with WebAlive. After a careful investigation of the site, our SEO experts found out that the company had some modest rankings which were ineffective in translating into leads. The website was not SEO friendly as the site lacked optimisation for keywords, contained numerous broken links and had very little content to convey the proper service information. The technical issues included the inaccessibility of Google/Search Engine spiders to some important service pages, poor navigation and unattractive design.

Our Approach

WebAlive devised a digital marketing strategy based on thorough research and analysis on the website, competition and lead generating channels. Firstly, WebAlive designed a beautiful and easy-to-navigate website. The SEO team then optimised all the page contents and placed the keywords without hampering the readability. They also got the page indexed by the search engine spiders and efficiently constructed the search engine navigation for smooth future crawling. In addition, the team implemented a wide range of white-hat SEO techniques to achieve a long term ranking success.

The Technology

  • agile

    Agile

  • webconsole

    WebConsole

  • php

    Php

  • mysql

    MySql

  • bootstrap

    Bootstrap

  • html5

    HTML5

  • css3

    CSS3

Premier Painting

Key Features

  • Onsite and off-site optimisation
  • Content optimisation
  • Set up Google Analytics and analyse the data
  • Citation Building
  • Google Map Listing
  • Local Directories Listing
  • Social Media Updates
  • Link Opportunity Lookup
  • Online Review Manage
  • Brand awareness creation

The Impact

The online marketing campaign was proved to be successful resulting in first page ranking and improved conversion rate. The re-designed website by WebAlive helped to enhance the brand identity and the site achieved first page ranking for over fifty keywords in Sydney’s ultra-competitive market.

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