Taste Canowindra came to WebAlive for advice on improving their online presence which would enable them to reach a greater audience. WebAlive has successfully helped the organisation meet their online KPIs, increased website traffic, as well as maximised visitor attention and interaction.
Visit Website: http://www.tastecanowindra.com.au/
Taste Canowindra is an award-winning restaurant situated in country New South Wales, Australia specialising in locally produced wine. The venue combines the region's artistic and musical talent with delicious food and fine dining.
Taste Canowindra required a powerful, flexible e commerce website which would play a fundamental part in their growing business. User experience and ease of use were the primary objectives when selecting a platform so customers, young and old, would find it easy to locate information and make purchases online. The backend also had to be streamlined and easy to use so the admins could easily manage the site’s content, add or remove products and keep visitors up to date with the latest events.
The dedicated data analysis team at WebAlive researched the project requirements thoroughly before implementing them with our robust development and ecommerce methodologies and well planned strategies. The project demanded several features such as secure online transaction capable of accepting various payment methods and a customer engagement system which could comfortably capture customers’ orders. WebAlive selected the Magneto CMS platform to utilise the scalable and dynamic e commerce features and top user comfort it offers.
Building an organised home page featuring all of the most important information and streamlined category and product pages with colourful banners and images, WebAlive then integrated news, history, marketing & SEM capabilities such as social sharing options to inspire the users to remain engaged.
After testing the functionality of the site and the ease with which customers could order and pay online, Taste Canowindra was very pleased with the new ecommerce website. The backend management was especially valuable in this case as it gave admins more control and traction to manage and communicate with both new and long term customers. The eye catching, user friendly website has helped to increase revenue and spread brand awareness to the community and further afield.