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So, you were pretty early in getting your business online way back when – but has it been a while? Does your current website look and feel like something from the noughties, or even the 90s?
Here are a few basic tips to get your business back on track and looking professional again online.
1. Have you considered a ‘responsive’ web page redesign that rearranges itself depending on the device it is viewed on?
Is your business website hard to navigate or read on a mobile device as it is merely a scaled down version of the full site? Latest stats show that close to 50% of the time Australians spend on a computing device is spent on a mobile phone. You need to design the site with this in mind now and in to the future.
‘Responsive’ designs make much better use of smaller (mobile) screen sizes by reformatting navigation, text and other elements for easy interaction on-the-go.
Designing a site that keeps the ease-of-use in mind for EVERY visitor will create a friction-free experience and encourage more customers to contact you.
2. Have you considered a web page redesign that will really engage with your potential clients in a more professional and visual way?
It has been shown that a clean, uncluttered and visually pleasing design is more likely to encourage customer engagement. Your business will look more professional and more trustworthy. Larger photographs that make use of modern screen sizes will draw potential customers in much more than any text you may write – a picture tells a thousand words after all.
Websites today are built to respond to and take advantage of the full width of any user’s computer screen and your home page in particular should take advantage of this.
3. Have you considered integrating your Blog and Social Media much more effectively?
Is your Blog on a separate site, orphaned from your main website? Do you have a Blog at all?
Have you included Social Media links and if so, are they simply buttons leading to your own Social Media pages – eg. Facebook?
Integrating your Blog in to your main site and keeping it regularly updated will give visitors something new to look at and keep them coming back.
Also, “Like” and other Social Media buttons can be automatically placed on every Blog entry to drive people from places like Facebook back to the site. For example, when someone “Likes” something on your webpage/Blog, every one of their Facebook friends will see it and can follow the associated link back to your site – this really drives business.
Regular website updates (like your Blog) and Social Media interaction do A LOT for SEO (Search Engine Optimisation) and your Google ranking as well.