The Background


Web Design - CRO


Writing and Editing

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The Expert Editor is a leading online editing and proofreading company in Australia.

They wanted their website to generate leads and acquire new customers. The website was also required to successfully convey a sense of professionalism and trust.

The design requirements were quite simple. Clear navigation was the main objective. The client also wanted to have a clear process that lets the users submit documents directly or contact the business owners via email, contact form or phone. An online price calculator was needed to be added to let the potential customers get an idea about the cost of service.

One of the special requirements was that the site should be self-manageable in terms of its contents and price calculator. So that once the site goes live, the client would easily be able to update the site without assistance from the developers.

Featured Works

Our Approach

As generating more leads was the main aim of the client, our development team worked closely with the marketing team to decide the design elements of the site. The call to action buttons were highlighted and strategically placed so that the customers start with the Get Started form. The price calculator was made easily accessible and has a simple design.

Overall, the website has a modern look with attractive banner images and a neat design style. Under the hood, we used our own WebCommander CMS to ensure maximum flexibility and an SEO friendly site structure.

Key Features

  • Responsive clean design
  • Online price calculator
  • Conversion-focused layout
  • Integration of SEO features
  • Self-manageable CMS
  • Onsite blogging feature

The Impact

Expert Editor saw an increase in traffic and started to gain more leads and sales after the redesigned site went live. Their customers found it very easy to reach them thanks to the online form and price calculator. The client has been very happy with the output.

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