The Background

Services

UX - Ecommerce Web Design

Industry

Health and Beauty

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Neon and Co. is an Australian hair care brand that creates signature product lines for all types of hair.

The client required a fully functional ecommerce site that will be used to process online orders from the customers. The site should also work as a marketing tool that showcases the products and offers. It needs to be easily manageable and have a beautiful fresh look. Moreover, it should function as an inventory management platform for all products of Neon.

Featured Works

Our Approach

After doing a comprehensive research on the requirements of Neon, we understood they need a fully customizable website that fits with their unique brand image. We chose WebCommander, our own CMS platform, to build Neon’s site from the ground up. As a business with potential growth, the ecommerce aspects of the site was designed to be scalable to meet the future needs.

The neat looking site has a very attractive layout, with an onsite blog, standard and navigation bars and nicely designed product pages. Users can open accounts or checkout as guests. They can also leave product reviews. The site is designed to provide maximum usability and engagement for the customers.

Key Features

  • Unlimited customer and inventory management
  • Customizable front-end layout
  • Advanced checkout process (with coupon codes, account login etc)
  • Convenient features to manage orders and customer analytics
  • Easy to manage payment and shipment
  • Advance search and product review option
  • An onsite blog
  • Instagram feed integration
  • Inbuilt marketing, promotion, SEO and SEM features
  • Fully responsive design

The Impact

Neon and Co. has been extremely happy with their new website. They have enjoyed a consistent increase in sales and customer engagement since the launch of the new site. Recently, Neon has expanded their business to the US market.

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