6 Mistakes You Must Avoid before Creating an Ecommerce Website
Having an e-commerce site is a big commitment, conducting a successful e-commerce site is an even bigger one. But it doesn’t have to be overwhelming. Here are some key mistakes often made to keep in mind when planning and building your online e-commerce shop at will aid in your future success.
1. Not having a strong value proposition
Why should your customers buy from you rather than your competitor? Clearly show what sets you apart from the crowd and gives you the advantage over the competition. Use images to delineate your products from the competitors.
Use clear, simple language to express why your products are valuable in headings and use body text that outlines what you are offering that others aren’t, and why you’re different.
2. Not having a business plan
You don’t need 100 pages detailing the next 5 years of your business trajectory, but you do need to have an outline of your business. Think about your target customer, the market you’re selling to and what you’re selling. Know what your customer’s problem is and pinpoint how you can solve it better than anyone else.
Understand who your competitors are, what they are good at and what they are bad at, work out a way you can capitalise on the weaknesses in their service. Work out the best way you can be competitive with price and position. Above all, ensure that you are always emphasising your point of difference.
3. Not having a marketing strategy
People need to know you exist. They need to be able to find you and choose you above your competitors. Physical advertisements, guest blog posts, putting ads on blogs or other sites should all be considered when planning your marketing strategy.
Social media is another indispensable tool for driving sales and marketing to customers and cannot be left out of a marketing strategy. In order to market to your target audience, you need to know where your traffic is coming from and what is creating the most traction, so your marketing strategy should also include the use of an analytics program and some SEO integration. PPC is also a great option for businesses who want to value for money when advertising online.
4. Choosing the wrong platform
If your software isn’t easy enough for you to use to make small changes to your site, update your stock levels and product availability or change names, then it won’t work out in the long run. You need to establish what kind of functionality you need so you can determine the right solution for you.
This will depend on your budget, your time constraints and the level of ongoing support you want. It’s also a good idea to have a look at the way your products will be showcased and displayed and the kind of options different software packages supply.
5. Not having quality images
This one is so important and could make all the difference. If you’re selling any kind of products that are dependent on looks good image quality is critical. In one study, it was found that larger photos increased sales by 9%.
In another study, researchers found that the experience of touching a product greatly affected a customer’s decision to buy it. Customers want to know what your product is like so they need to see details and colours and textures if they can’t actually touch your product, the next best thing is to get them to imagine doing so. Better photos will guarantee higher interest and increase the likelihood of a sale.
6. Your site doesn’t look professional
Your site’s design might be dated, slow, not mobile responsive or even look untrustworthy. Design should be a big consideration when creating an eCommerce site and a good design can trigger sales and influence your customers. Having an up-to-date mobile site will encourage customers to purchase from you, whether they are looking at your site on a desktop, laptop, tablet or phone.
E-commerce websites need to look like they are updated regularly and need to show that you have spent time and money on making the browsing experience better. Using great photos, customer testimonials and some logos of trusted companies (like PayPal) will all contribute to your appearance of solid, trustworthy security.
Keeping these points in mind will help you avoid some of the most common pitfalls when starting an online store. The most important thing to remember is that at the other end of the computer there is still a real person, and good customer service is still the most important factor in getting your business to thrive.
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