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A Guide to Social Media Network
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A Guide to Social Media Network

February 5, 2012, 5 Mins Read.
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What is Social Media Network?

Social Media Network is an interactive platform through which people and even communities communicate with each other, sharing their thoughts, likes and post contents.

In other words, Social Media Networks are social software or communication tools which work as a mediator of human communication. This includes music, photos, videos, comments, likes, shares, notes etc.

Why Social Media?

It is truly amazing how the use and growth of the internet and social networking is impacting every aspect of our lives.

On an average, about 90% of the people use Social Media for nearly a quarter of the total time they spend on the internet.

Apart from keeping in touch with our friends, Social Media Networks also play a very important role in today’s competitive Marketing World. Most popular and effective Social Media platforms are Google+, Facebook, Twitter, LinkedIn and Pinterest.

If you want to promote your business on social media we suggest the following 5 websites.

1. Facebook

Facebook is one of the most popular Social Media Service today. Launched in February 2004, Facebook has over one billion active users around the world and about 50% of the users access Facebook using mobile devices.

Facebook Pages are for businesses, organizations and brands to share their stories and connect with people.

Like timelines, you can customize pages by adding apps, posting stories, hosting events and more. Engage and grow your audience by posting regularly.

People who like your Page will get updates in their news feeds. To get a Facebook account and start posting, you only need your email address. Fill out their simple form with your name.

After you have signed up for Facebook, you are able to upload pictures or videos, post and share or comment on other people’s news stories, video, and other files with friends or you may even search for an old friend. You may find that many of your old friends, friends you grew up with, or people you worked with are already on Facebook.

Users of Facebook can share news and videos just by the click of a button on their website. The person sharing can make comments about the shared item that their friends will see.

2. Twitter

Twitter is another very popular social platform launched in 2006. The concept of Twitter was to let other users know their status at that very instance. The users would describe their status in 140 characters or less.

Once a Tweet is made, it is broadcasted to all the users that follow you. If the followers like your Twits, they may even re-tweet them, resulting in a greater network coverage.

Users are also able to post pictures, links to their websites, videos, and make comments. You can get a Twitter account by signing up for Twitter with your email account.

Your Twitter account can be accessed either from your computer or from any other mobile devices that support a browser. Your Facebook account can also be integrated with Twitter so that your status is updated through Facebook.

Users may follow other users or businesses by clicking the follow button found next to their names or websites that contain “Follow Us” button.

Businesses can take advantage of this platform by uploading pictures and new products, updating their status several times a day making it effectively a live-update.

Twitter has also a clear impact on Search Engine Rankings, especially on Google. Depending on how old your profile is and how many followers you have, Google will calculate your “score” for profile authority. Your inbound links can earn credits from Google and a lot of re-tweets tell the Search Engines that your site is well-trusted site, blog article, or content.

3. LinkedIn

LinkedIn is a social networking website for people in professional occupations. Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking. As of June 2012, LinkedIn reports more than 175 million registered users in more than 200 countries and territories. The main reason for having a LinkedIn profile for your business is to rank well in a general search.

To set up a LinkedIn Company Profile, and this email address must also be listed on your profile. Remember that free email addresses like Yahoo, Gmail, Hotmail etc. don’t count. LinkedIn allows you to promote your business, services and products to similar professionals and general people who are looking for similar businesses.

You also have the benefits of LinkedIn analytics that will allow you to monitor your visitors. Once you have setup your business profile on LinkedIn, you can add the “Follow our company on LinkedIn” button to your website.

Having a LinkedIn Profile makes your company more visible to the Search Engines. Rising up to the top of the Search Engine results can help you create a good impression on customers searching for you on Google.

It also has tools like Answers and Groups that lets you interact with businesses and experts like yourself to share and solve similar problems that you might be facing. LinkedIn Search lets you explore the broader network by name, title, company, location, and other keywords that will help you find the knowledge you’re looking for. Creating a LinkedIn Profile is quite simple. Just filling out a simple form, LinkedIn will allow you to connect, collaborate and communicate with other businesses and professionals.

4. Pinterest

Started in 2009, Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. To sign-up for Pinterest, simply visit the site at www.pinterest.com and hit the button “Join Pinterest.”You are also able to join Pinterest through your Facebook, Twitter or email accounts.

How can businesses benefit from Pinterest? Pinterest can help both your existing and potential customers to get better information about your business and understand your business better. You can pin stories links or pictures about your business that your customers can easily find. Best of all, users find it interesting to browse pinboards created by other people. This serves several purposes.

Through Pinterest, you are able to create your brand, advertise your products or services and link customers back to your website. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests. For example, many brides-to-be have replaced bulky three-ring binder wedding planners with the simplicity and portability of a Pinterest account.

Users can browse other pinboards for inspiration, ‘re-pin’ images to their own collections or ‘like’ photos. Pinterest’s mission is to “connect everyone in the world through the ‘things’ they find interesting” via a global platform of inspiration and idea sharing.

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