10 Brand Marketing Statistics for 2021
When you turn your business into a brand, that brand becomes a great tool for not only growing your business but connecting with your audience on a more personal level. Branding a business is so much more than choosing a logo and the colour scheme you want to represent your business.
A business brand includes how you treat your customers and employees, what messages and ideas your brand supports, the culture you choose to harbour in your organization, and so much more. Simply put, a brand is what makes your business unique.
That being said, it becomes quite clear why any business would consider becoming a brand. However, it’s also important to mention that this will require careful planning and quite a bit of research. So, with that in mind, here are ten brand marketing statistics for 2021.
1. Authenticity is key
Nowadays, authenticity is not only being greatly emphasized but admired as well. This means that consumers look for brands that are real, relatable and – most importantly – authentic.
Being true to your brand and what your brand stands for will help your business stand out from the crowd. Reportedly, as much as 86% of consumers state that they’re looking for authentic brands first when deciding who they wish to support.
Simply said, if your business and brand are not authentic, there will be nothing setting it apart from all the other businesses and brands on the market.
2. Trust makes all the difference
When consumers decide to do business with a brand, they put their trust in that brand. This means that unless you manage to build trust with your audience, you can’t really expect to be successful. According to a survey, 81% of consumers state that they need to trust a brand to support it.
What’s even more interesting is that this number encompasses various ages, sex and different income groups. Therefore, any brand that manages to ensure their audience’s trust stands to gain a lot in return from that relationship.
3. Transparency needs to be emphasized
Of course, with trust comes transparency. Or rather, one wouldn’t be possible without the other.
As much as 66% of consumers actually state transparency as one of the most important factors when choosing a brand. The easiest way brands can become more transparent is by choosing to share information with their audience. This can be easily achieved with reviews and testimonials.
As long as you’re clear and honest about your business practices and you don’t mind sharing that information with anyone interested, your brand will be well off.
4. Your brand design needs to be on point
As mentioned earlier, every brand comprises a unique and easily-recognizable logo and colour scheme. Having an easily recognizable colour scheme, for instance, can boost brand recognition by as much as 80%.
Just think of some of the world’s biggest brands, such as Coca-Cola or McDonald’s. The signature red and white, or rather red and yellow colour combos, almost instantly make us recognize the brand, even without necessarily seeing the logo.
Since colours have the power to invoke certain feelings and emotions, be careful when choosing yours and make sure they’re aligned with your brand.
5. Consistency is mandatory
Aside from this, brand consistency is mandatory. This means that you need to ensure that your brand stays authentic and consistent throughout various marketing channels. Otherwise, it will only cause confusion among your audience.
6. First impressions are crucial
It takes an average person exactly 0.05 seconds to make a first impression about something. It’s no different when it comes to online businesses. That’s why you need to ensure that when a person visits your website, they leave it with a positive first impression.
Websites that are fast, responsive, easy to navigate and – most importantly – safe will always do better than the ones that are not. So, when creating your website, make sure you keep this in mind.
7. Social issues matter – a lot
Since the audience tends to connect on a more personal level with brands, it comes as no surprise that they expect those brands to take a stand regarding certain social issues. So much so that consumers will easily support or boycott a brand, depending on the stance they choose to take. As many as 64% of consumers share this opinion.
Of course, finding one of the top marketing companies can help you with this task!
8. Customer service needs to be stellar
A customer who’s had a negative experience with a brand is far more likely to share their experience with others than a customer who’s had a positive experience. That’s why brands need to ensure that they offer a stellar customer experience to their customers in order to avoid potentially hurting their reputation.
Additionally, with the business market being as saturated as it is, any business that lacks excellent customer service is not going to flourish or thrive.
9. Brand values need to be meaningful
According to consumers, the most appealing brands are the ones that stand for more than just pure profit. That’s why brand values play such an important role in brand marketing.
The brands who choose to put their brand values front and centre need to do so in a meaningful way. Not only do those values need to be aligned with what the brand is and stands for, but they also need to be appealing and relevant.
71% of consumers stated that they feel far more inclined to do business with a brand that shares the same or similar values as they do.
10. User-generated content is king
In the end, lately, the influencer-generated content no longer bears the same weight as it did just a couple of years ago. However, user-generated content is on quite a steady rise.
The majority of consumers perceive user-generated content as a form of a word-of-mouth recommendation, which is why brands need to embrace and even encourage it if they hope to reach success.
So, as long as brands showcase that they actually care about their audience and not just the revenue the audience brings, they should be more than well off.
As mentioned earlier, consumers perceive a brand as something that’s more than just another business. That’s why building your brand and working on constantly perfecting your brand image is arguably the best way to grow your business.
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