Hotel Website Design: 15 Examples to Inspire Hotel Business Owners

In 2022, 68% of all sales in travel and tourism are made online. And 9 out of every 10 travellers expect a personalised web experience when booking a hotel.

If you are a hotel owner or you wish to enter the hospitality industry, the above stats are highly significant for you. What meaning can you derive from the above data? Well, there are two unavoidable insights for you to draw.

• Your hotel needs a website designed for it.
• The website has to be designed keeping the needs of your potential customer group in mind.

But how can you have such a site designed for your hotel?

If you go to an agency, what do you tell them? What features should there be on your hotel website? In this discussion, we are going to address these in detail with 15 excellent examples.

Some must-have features for best hotel websites

Before we begin taking you through hotel website designs, let us inform you of some mandatory features a competent hotel website must have.

Those are:

1. Stunning visuals

All the hotel websites must be graphically rich with videos, pictures, animations and other content that grab the attention of the visitors.

Studies have found that incorporating high-quality visual content increases the chances of booking by 225%. This data indicates that the seeing is believing principle works perfectly in the hotel industry.

(Image source)

Here, we can see that Magic Castle Hotel in Los Angeles ranked number one on TripAdvisor. It has a large number of pictures (716, to be exact) on the platform. This many pictures would keep visitors engaged for a longer duration and eventually convert.

2. Easy to find CTAs

A Call to Action or CTA is a button allowing visitors to take a specific action. For a hotel website, these actions could be Book Now, Have a Virtual Tour, etc.

According to our experience, easy-to-find CTAs are the most common web design feature not just for excellent hotel websites but any conversion-focused website.

A website visitor with a booking intent must find it easier to check hotel availability and make a booking.

3. Implementing the UX best practices

Building a hotel website that drives enough traffic is crucial. Remember, a website works just like a salesperson for your hotel.

The website of your hotel would need to deliver a memorable and pleasant user experience to convert traffic. Such an experience is another way to stand out among competitors in the industry.

One of the most critical factors for a hotel website is to be mobile-friendly. It is found that 70% of the last minute hotel bookings are done through mobile devices, and hotel app has a significant influence over buying decision.

Let’s have a look at the following graph that compares average traffic sources for hotel websites.

4. Easy to navigate

Visitors are not likely to waste their precious time on your website unreasonably. So, the web design of a hotel site must be done in a way that the visitors find it easier to navigate.

This way, the overall session time of the website will increase, and the bounce rate will fall significantly.

Here is a perfect example of an easy-to-navigate hotel website:

Image source: roomzzz.com

5. Visible and clear marketing plan

The hotel and hospitality industry often offers discounts and package deals throughout the year.

Incorporate these offers into the website in a way that gets the needed attention of the visitors. Make the offers lucrative and clear to the audience that they don’t find the message vague.

6. Review of former guests

Most prominent hotel websites include reviews from former guests. These act as social proof and help site visitors make decisions with ease.

7. Clear address and location information

Having a location on a website is a must for hotels. It helps the brand appear reliable to its visitors.

For tourists, it is vital to know. They usually tend to book a hotel that is closer to all the tourist attractions. It saves them time and travel costs.

Having location data is especially important when there are chains of hotels in different locations.

For example, Swissôtel Hotels & Resorts, a Swiss chain of hotels, clearly shows its 37 branches in 17 countries on the website.

Source: Swissôtel Hotels & Resorts

8. Easy contact options

The ease of contacting a hotel through its website helps a brand bond with prospects quickly.

Natural ways of contact can be to place the business phone on the website with a direct call option (people would be able to click on the number and place a call).

Another trendy option is to place the live chat option powered by a chatbot.

Cosmopolitan Las Vegas reported a revenue increase of 30% through the visitors of the website who interacted with their chatbot, Rose!

For the not-so-techy visitors, contact details are necessary. This is important for conversion as almost 66% of the fifty-five-plus old travellers prefer calling the hotel before booking.

15 examples of best hotel website designs

We have covered the obligatory features of conversion-focused hotel websites.

Let us now look at real examples of hotel websites that have wonderfully implemented these features.

1. Hotel Casangelina

Website: https://www.casangelina.com/

Hotel Casangelina is located on the high cliffs of the Amalfi Coast of Italy. This hotel offers its guests a beautiful and sublime view while relaxing in the pool on the hotel terrace. This is undoubtedly one of the best cliff hotels around the world.

The hotel’s website perfectly retains the authentic essence of this website.

This hotel’s website has a very minimalistic UI. It has a perfect blend of UI design and user experience. The typography of the site is exquisite! It perfectly represents the aura of this hotel.

It has a straightforward booking process. The scrolling is so smooth that the website visitors get a very smooth experience.

Just after landing on the website, the visitors get to see a full-screen picture of the property, a video that shows views of the hotel.

On top of that, while exploring the website, the visitors get to listen to a soothing song that would entice any wanderer soul to visit Hotel Casangelina.

So, these are the highlighted features of this website:

• Minimalist colour palette.
• Smooth Animation.
• Elegant typography.
• Full-screen picture at the beginning.

2. The Hotel Mirabeau

Website: https://www.hotel-mirabeau.ch/de

The website of The Hotel Mirabeau is as captivating as the hotel itself.

Beautiful homepage graphics are what makes the website distinct. It has two merged photos that keep changing while showing an overview of the city.

The images on the site of Mirabeau are what travellers would see when staying there. Such realistic representation helps it convert a significant portion of its site visitors.

The website has a sticky header with a one-click book now feature, contact number and fixed menu. This hotel website does a great job of engaging and enticing its visitors with a background of a beautiful nightlife atmosphere.

Highlighted features of this website are:

• Mouse cursor effect that changes the banner slide.
• The diagonal transition of two homepage background images.
• A sticky header delivers easy navigation.

3. Casa Cook Hotels

Website: https://casacook.com/

Casa Cook Hotels embraces a bohemian vibe that helps the guests unplug and detoxify themselves, both body and mind. This place is meant to let you stay in peace away from the rest of the world.

The website of Casa Cook conveys that exact vibe with perfection. It is mostly done through the pictures that show what you would expect when staying at this hotel.

All the pictures used on this site are of high resolution and pleasantly rustic. Calming activities like yoga and swimming are portrayed in the images. This website offers excellent storytelling with the copy it comes with. The typography is also smartly chosen.

Visitors can easily book a hotel with a visible hotel booking option CTA at the beginning. The sticky navigation menu also lets the visitors navigate through the website with ease.

Highlighted features of this website are:

• Storytelling-inspired website copy.
• Alluring pictures show the atmosphere of the hotel.
• Easy to find CTAs.

4. Lake House

Website: https://lakehouse.com.au/

Lake House is located in Australia. It is a luxury lodging that also offers a restaurant, spa, hotel wedding events and cooking courses as well.

The website was designed to artistically encapsulate the versatility of the Lake House. With the fantastic UI design, the website perfectly conveys that this is just not something that would only provide accommodation.

As soon as you land on the homepage of the website, you will see a carousel of images. Each of the pictures has different CTAs. These CTAs will lead the website visitors to various offers like a lake house hotel, restaurant, flat dairy firm, cooking school, spa and books on the history of the lake house for three decades.

Like Casa Cook’s site, it has a sticky navigation bar for intuitive navigation.

From the first carousel, you can directly navigate to the booking page. It is one of many conversion optimisation tactics the Lake House website has employed.

This website also comes with a captivating website copy. Such copy facilitates smooth information delivery. Along with information delivery, Lake House’s site wonderfully exhibits its heritage.

Highlighted features of this website:

• CTAs on the carousel with different offers for different services.
• Book now CTA on the sticky header that allows you to book a hotel, restaurant or spa.
• Lucrative images with animation.
• Easy navigation.

5. The Gerald Apartment Hotel

Website: https://www.thegerald.com.au/

This hotel is situated in Australia. To be precise, it is located in Geraldton. It is just a matter of two minutes of walk from The Town Beach.

Tourists tend to book this hotel through the website mostly. This website boasts a highly simplified and comfortable booking process.

The menu shows all packages, offers, functions, and the exact location of the hotel with contact details.

Highlighted features of this website:

• Easy to locate book now CTA with large clickable real-estate.
• Photo gallery.

6. Conscious Hotels

Website: https://www.conscioushotels.com/

Conscious Hotel in Amsterdam tries to ensure sustainability in everything that they do. They are committed to encouraging their guests to make conscious choices throughout their journey.

Their hotel website thus has a calming and minimalistic theme.

The design of the Conscious Hotel website renders easy navigation like the others on our list. Visual hierarchy is also optimally implemented. A prime example of it is the easily noticeable Book Now CTA at the top-right corner.

A visitor can check the hotel availability on the homepage of this website. All four hotels in their chain are on display, with information on the vacancy on a separate page.

Because of the multiple language features, this website would be able to engage people from all corners of the world. You can do it at any stage of the scrolling as it is in the sticky header of the website.

Highlighted features of this website:

• Mult-language version.
• Intuitive CTA copy that encourages visitors to take action.

7. Schweizerhof Zermatt’s

Website: https://www.schweizerhofzermatt.ch/en/

Schweizerhof Zermatt’s website is a beautifully designed one with amazing visuals!

The very first thing you would notice is the dot that follows the mouse cursor. This dot inflates when you hover the cursor over the navigation bar items.

As you explore the website, the navigation bar travels with you and at the top is a “Book Now” call-to-action button awaits, ensuring a hassle-free booking experience. Images displaying the lavish interior of the hotel are on sliding display below the fold section.

Visitors can choose to view the website in English, French or Deutsch with just one click. The website copy is also very captivating, with perfect fonts.

The menu leads you to different service options and shows you the contact details. After exploring the website, anyone would conclude that it is thoroughly customer-centric.

Highlighted features of this website:

• Special cursor design.
• Change of language with just one click.
• Visible CTA.
• Great storytelling technique with a captivating website copy that engages the attention of the visitors.

8. Badrutt’s Palace

Website: https://badruttspalace.com/

Badrutt’s Palace is located in Switzerland. The website of this particular website is a well-renowned one. It has received appreciation and awards because of its design sophistication.

The website design of Badrutt’s Palace is an excellent example of how a hotel can portray its elegance online. The website of Badrutt’s Palace displays the scenic beauty of the hotel with a video of the interior and exterior of the hotel.

The unique approach this website has is that it offers the option to contact customer support. Support is provided via Messenger, WeChat and WhatsApp.

The visual illustration of the site effectively conveys the elegance of the hotel in a manner optimised for conversion. Visitors have the option to change the language. They can easily book this hotel with just a few clicks.

Highlighted features of this website:

• Dedicated support through various social apps.
• Visible CTAs.
• On loop video on the background of the homepage.
• Attractive animations.

9. Samsara Ubud

Website: https://www.samsaraubud.com/

The design of Samsara Ubud’s website centres around its serenity.

This is a straightforward website with a very minimalistic design. The visuals focus on the greenery and scenic beauty of Ubud.

In the home feed, the website has an aerial view of the resort with beautiful green tropical forests all around.

There is a menu on the left to let the visitor navigate easily on the website. You can also book a room or a table at the restaurant easily from the visible CTAs.

The font and the images of the website add another dimension to the fantastic technique of storytelling used on Samsara’s site.

Highlighted features of this website are:

1. Minimalistic design.
2. The site focuses a lot on visual illustration.
3. Captivating website copy delivers the perfect vibe of that area.

10. The Velvet Manchester

Website: https://www.velvetmanchester.com/

The website of Velvet Manchester is an ideal website for hotel businesses. Velvet’s is a very minimalistic website, yet the overall feel of it makes it stand out among the rest.

There is a menu that is fixed on the left side of the website for smooth navigation to different pages on the site.

The much-needed CTAs for booking a hotel room are perfectly placed at the top left. You get the freedom to pick your preferred rooms and resorts, along with the flexibility to choose your check-in dates. Velvet Manchester’s website is a perfect blend of minimalism and value delivery.

Highlighted features of this website:

• Easy to find CTAs.
• Storytelling through web copy and a suitable font.

11. Uve Langhe Hotel

Website: https://www.uvelanghe.it/it/

This website is another beacon among hotel websites.

This hotel is located in the heart of Langhe of La Morra. Many prominent Italian culinary joints are located here. Thus, it earned its place on the list of the UNESCO World Heritage List as a cultural landscape.

Minimalism is at the heart of the design of this site. On the homepage, the vacancy information occupies a highly visual real estate. The menu is there for easy navigation.

There are animations in different parts of the website that bring the site to life. The website copy also perfectly compliments the hotel.

Highlighted features of this website:

• Minimalist web design.
• Alluring web copy with the right font.
• Sticky menu for easy navigation.
• Dual language availability (English and Italian).

12. The Refinery Hotel in New York

Website: https://www.refineryhotelnewyork.com/

The artful implementation of video content is what sets the hotel web design of The Refinery Hotel in New York City apart. The homepage begins with a video that works as a backdrop to the booking search form with subtle movement to avoid any sort of visual interruption.

Also, the blend of rich colour tones, fonts, and exquisite imagery brings out the essence of classic luxury.

The website comes with a variety of interactive functionality. The visitors have the convenience of exploring hotel rooms and suites in advance, giving them insights into the aesthetics and offerings.

Visitors can seamlessly verify the availability of their preferred suites and proceed with their reservations, all through the user-friendly interface of the website.

Highlighted features of this website are:

• Comprehensive navigation menu.
• Slow-moving video background.
• Crisp and quality pictures.

13. The Provincial Hotel Ballarat

Website: https://theprovincialballarat.com.au/

For those who are in search of minimalist hotel website design, this website is surely an ideal source of ideas.

Skipping the usual portrait of luxury aesthetics, this website’s design artfully paints a picture of homelike comfort. The visual element chosen for this website forges an emotional connection with users.

The homepage also includes a table of Provincial perks to highlight the hotel’s offerings by comparing it with other booking systems like Booking.com and Expedia, which is definitely a great addition. The custom-designed CTAs, including Book Now, Book a Room, Book a Table, Book Direct, and Learn More, are more effective at grabbing viewers’ attention.

Highlighted features of this website are:

• Lots of white space.
• Clear and appropriate placement of CTAs.
• Minimalist design.
• Great copywriting.

14. The Gage Hotel

Website: https://gagehotel.com/

The look and aura of the website mirror the luxurious quality. Its muted yet refined charm creates an atmosphere of soothing comfort.

The homepage has ideally used the three compelling commands: Stay, Explore and Dine. It comes with a backdrop transformation feature, immersing visitors in a new visual experience. When curiosity meets action with a simple tap, they will be transported to individual pages that cater to the craving for relaxation, adventure, or dining delight.

Another standout feature of this website is its seamless integration of Instagram account content, including a dynamic display of images and reels. This significantly enriches the overall browsing experience as visitors can efficiently uncover a wealth of additional content.

Highlighted features of this website are:

• Balanced use of whitespace.
• Review section.
• Interesting menu button.
• Lucrative images.

15. Kimpton Hotels and Restaurants

Website: https://www.ihg.com/kimptonhotels/hotels/us/en/reservation

Kimpton’s primary webpage exudes an editorial essence, adorned with top-notch visuals tailored to captivate a design-savvy audience.

The web page’s main interface showcases a prominent navigation breadcrumb menu situated above a captivating hero image alongside a CTA. This allows visitors to select a destination and check out the last-minute deals or other choices, no matter where they are in scrolling.

The prominent search box placed above the fold serves as a clear call to action (CTA), while the distinct blue Check availability button draws the eyes while harmonising with the site’s aesthetics.

Highlighted features of this website are:

• Detailed and clear information.
• Sticky navigation bar for easy navigation.
• Easy to find CTAs.

Wrapping Up

In the hotel business, having an interactive and adequately usable website is crucial. This is where you get to display your hotel in the best light possible.

Your website has to be inviting enough to intrigue the minds of the. Having significant visual elements, excellent copy, and appropriate positioning of CTAs can increase the booking chance of the website significantly.

So, which of the above fifteen excellent websites would you take ideas from for your very own hotel website?