Our results-driven digital marketing team can help you get heard in the sea of noise
Pay-per-click advertising allows you to place ads for your website in places around the web that your target market might be looking. This may be at the top of a Google search for a relevant search term, in the Facebook newsfeed of someone that fits the profile of your target demographic or as a banner ad on a similar site sometime after the user has left your own webpage.
PPC advertising can be utilised on all kinds of websites, from search engines and social media platforms, to business directory and video sharing sites.
When managed correctly, PPC advertising delivers instant, targeted traffic to your website and remains a big part of any online marketing strategy.
The key is understanding that every campaign is different and ‘out-of-the-box’ PPC solutions simply don’t work long term. At WebAlive, we know that every business is different and needs to have its own unique marketing strategy in place according to its target market, competition, budget and business goals.
A successful PPC campaign is not just about bringing in more clicks, but about ensuring these clicks turn into conversions. Delivering the right ads to the right audience is what makes a PPC campaign successful. That’s why in-depth research is an absolute must and constant monitoring and tweaking ensures that we are always heading in the right direction.
Quick entry and instant traffic
Can fit just about any budget
Highly targeted to your demographic
Great visibility and control on overall process
Stay ahead of the competition with our Google certified team
Our PPC team consists of certified Google Partners that have years of experience in Adwords campaign management and optimisation. Your campaign is looked after by dedicated managers who pride themselves on becoming experts on your business, market and competitors.
Our data analysts work continuously to monitor which aspects of a campaign are working and where possible improvements may be needed. The immediacy of PPC advertising allows us to make changes on a near daily basis according to how users are responding.Request a Quote
Google Search Ads
Google search ads are the most common form of PPC advertising, showing up when certain keywords are used in search. We write engaging ads that catch the attention of users, and focus on keywords that are highly relevant to the landing page. A properly optimised campaign will improve over time, delivering more users that are more likely to be interested in your services.
Google Shopping Campaign
A Google shopping campaign allows your product’s image and price to show up on search pages for certain keywords (and search partner sites). We structure your product data, perform overall optimisation and send regular updates to the Merchant Center to ensure the information is up to date.
Display Ad Campaign
Display Ads are a great way to increase brand awareness. These ads appear on various partner websites that potential customers may be visiting. We help you create custom display ads with balanced content that attracts viewers.
Facebook PPC Ad Management
Facebook Ads can be a very effective to gain customers for most of the businesses. We optimise your ads to reach the right audiences and bring qualified visitors to your site.
A Remarketing campaign allows you to reconnect with your customers after they’ve left your website. These ads will follow users around the internet and remind them to visit you again. We customise your remarketing campaign to ensure your ads appear to people when they are most likely to buy.
From designing a proper landing page to calculating the ideal amount to bid, our expert PPC team monitors every aspect of your campaign to increase your conversion rate and thus your ROI.
Our approach to PPC campaign management
Our team can build your PPC campaign from scratch, or help you restructure an existing campaign that you might need help with.
Focused on generating conversions
Our campaigns are put together with conversions in mind, rather than clicks. We believe that the task of any PPC campaign is to bring warm leads to your business that can be converted into enquiries. If you aren’t generating enquiries, either the campaign or the website isn’t working.
With our web design expertise , we are able to make practical recommendations regarding the UX and layout. This ensures that visitors have a seamless experience from clicking on your ad through to navigating the site and getting in touch with you.
Spanning various websites
There are many opportunities out there for PPC advertising in additional to Google Adwords. We can help you get wider exposure by advertising on Bing, LinkedIn, Facebook, Twitter and others.
Which of these you should be advertising on will depend on the type of business. If you’re in a niche industry, advertising on certain directories can be worthwhile and will often result in a higher return on investment. Every PPC strategy is different!
Working with transparency
Our PPC team works with complete transparency, giving you the information you need to make informed decisions about your website and business. With our reporting and communication portal, you are always up to date with what’s happening and how the campaign is going. Regularly exchanging ideas and suggestions is also a big part of our campaign management strategy.
We believe excellence is achieved only when a company is truly driven to see the customer succeed. Investing in our clients’ success, WebAlive has built strong relationships and partnerships over the past 15 years and helped transform thousands of businesses.