Bell Capital is based in Melbourne, Australia provides investment and asset management services. They wanted a website that strongly conveys a corporate persona and represents their services in a simple yet detailed way.
Our Approach
For Bell Capital, we designed a site with a fluid layout that projects solid financial professionalism and competence. Their bio and service section is contained in the below-the-fold part keeping the home page uncluttered.
With a healthy amount of contrast brought about by deep blue and white, the site manages to appear sleek and elegant. The navigational bar has a noticeable but not distracting appearance. Because of its clean look, it is highly conversion friendly.
Key Features
- Fluid and responsive site
- Simplified product portfolio
- Ghost buttons that go perfectly with the overall design
Gilroy – 600
Heading
Gilroy – 300
Heading
#EFEFEF
#000000
#002F6C
The Impact
This site has helped Bell Capital secure an honourable position among its rivals in the virtual space. They are fully content with the overall design and anticipates high conversion rate through this site.
