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So your website has been around for a couple of years and it’s starting to look a little long in the tooth. With everything in the online world moving so fast, updating your website design is usually an issue people should consider every 2 years or so.
But how to start? It can sometimes seem like a huge task that consumes a lot of time and money, but with the internet constantly evolving and search engine algorithms becoming more and more sophisticated, refining and updating your website could make all the difference when it comes to connecting with customers and clients.
We’ve compiled a website redesign checklist to help you create a new iteration of your site.
Analyse your current website and its history. Consider how many visitors it brought in, how many leads and form submissions it generated and how many eventual sales came from the site. Most importantly you should think about what you really like about the site, and what you really don’t like about it.
Have a look at the big players in your industry –What could they be doing better? How will you improve on their strategy? Remember you don’t want to copy them; you want to improve upon what they’re offering so you can better cater to your market.
Think about the audience you want to connect with. Get a good grip on what they like, what they hate and how they find you. Consider what they will expect from you, what you want to offer them and how you will be different from the competitions who are also vying for their attention.
Define your UVP – or Unique Value Proposition. This will help you write your content so that it is consistent across your site and any other media you may have. Write a short, easy to understand statement that sums up who you are, what you do and why you are special. This will greet your visitors on the first page and can dramatically affect bounce rates and conversion rates.
Clear, logical navigation, obvious calls to action and an easy way to get in touch are all elements that can be utilised to help engage customers. Don’t forget to make sure your re-design is a mobile responsive design so people can easily navigate and connect on their mobile devices.
Make sure your content uses keywords relevant to your industry and tune in to what your visitors will be searching for to find you. Which page is your most viewed/shared one? Which page gets the most traffic? Make sure you don’t remove the pages that get a lot of inbound links so you maintain your Search Engine Optimisation (SEO) standing.
Think over how the redesign will support your overall marketing efforts. If you consider email newsletter, set firm guidelines for how often you will send them out. Think about the best placement of the sign up form so you can more easily to turn site visitors into email subscribers. If you require social media integration, give some thought on how often you would like to update your pages. There are hundreds of great web marketing checklists online to help you define the focus of your marketing campaign and stick to it.
Once visitors have reached you, it’s important to give them an easy way to engage and get in contact with you. Think about contests and promotions, free trials, email newsletter signup, a contact/free quote form and how best you can entice your visitors to make contact. Make sure your calls to action are front and centre, not hidden away so people have to go looking for them.
There’s no point in having a website if no one can find it. The need for a good SEO strategy is growing by the second. Research on your keywords, your competition and the best way to set out a page to get more traction. Optimise your Meta tags and have a plan to update your content regularly with relevant, useful information.
The goals don’t have to be in-depth, 5-year-projection goals, but a good idea of how many visitors you would ideally like visiting your site every month and how many sales would you like to make can help you focus your strategy. Considering how you want your customer to feel when they visit your site will also help you develop achievable goals for your site.
Be realistic about the timeline and allow for a bit of over-run. Work out a tentative deadline so you can plan and execute the different aspects of your site, along with a final launch date. Often deciding to add features or content or pages could add significant time to your project, make sure you have your site all mapped out before you decide on an end date.
Before you launch into your redesign with your designers, there are a few more things you can do to prepare so it will be as seamless as possible:
Whether you need to build a website from scratch or redesign an old site, WebAlive can help you to achieve that goal. At WebAlive we have experts who specialise in responsive and ecommerce website design, content site design as well as sophisticated web and app development projects.