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Does your ecommerce shop talk? If not… Make it talk!
byWebAlive Team / 25 Feb 2015
Imagine that at the end of everyday your car gave you feedback on your driving – on your driving technique, on what you did good and what you did bad and last but not the least on how YOUR DRIVING could improve!
Helpful you reckon? Let me help you with a scenario. “Hey there! This is your car, have some feedback for you!” “Could you increase speed gradually? You could save more fuel. Can you please not slam that door that hard? You could have taken the Princess highway instead of Spencer’s to save time today” What do you think now?
You might ignore once, twice or even thrice, but then you will steadily, subconsciously inculcate the feedback into your driving – and of course make it better! Well, that was just an analogy to suggest that statistical data will force you to improve your game; it will make sure that you do not ignore any data generated and collected.
So, now then, all you ecommerce businesses and people who are eager to inaugurate their own new internet shop – Would you not like to have an option – ‘What’s my performance feedback’ of your online shop if YOUR BUSINESS could do better? Would you not love it if you could harness the actionable insights of your ecommerce site in real-time? Would you not like to know your customers’ preferences and spends with just a few clicks? If you said “Yes, I would like that” to even one of those questions – it is pertinent ask the next three questions to yourself right away – ‘The Why, The What and The Who’ affecting your business.
One – The Why. Is my ecommerce site smart enough to show rate of shopping cart abandonment? You have to improve and show delivery and shipping options upfront, re-work on site navigation, tinker with sign-up tactic, display and facilitate reputed and secure gateway, highlight customer care details, Yadda yadda yadda! – Of course, there are a million things you can do – which you will only if your e-shop informs you about the seriousness and rate of card abandons!
Two – The What. Does my online-shop show me the best performing product categories? If your ecommerce website can help you with this – it not only gives you a peek into how well your marketing dollars are working for various products and categories, but it also boosts your operations by readying you for more orders.
Three – The Who. Does my e-shop have an analytics portal to accurately tell the lifetime value or spend of every customer?
Wonder why? Imagine running a campaign only for those specific set of high revenue generating customers or value product seekers. You can tailor your promotional campaigns and strategies to suit your customers’ basket size and buying behaviour.
Convinced that it is important for your site to talk and give you the feedback and analytics? Apart from the above mentioned metrics, imagine how much more smoother your business operations could run if you had one-click-access to visuals of metrics such as Visitor Conversion Rate, Best Performing Voucher campaigns, Average Order Value, Revenue Per Visit, Traffic Source, Common Product Bundles and so many others – all this and more integrated into the backend of your online shop.
What do you care about – Is it passionately putting all products online or generating more revenue out of them? Look, revenue generation is the function of how well you use data – so it is important to make your e-shop talk and give real-time feedback to you. Intuition is a myth in this digital age. And although In God we all trust – business success is guaranteed with actions based on data only!
Psst… if you are an aggressive hungry-to-grow ecommerce business, you shouldn’t even require the car analogy to understand the importance of ecommerce analytics embedded into an all-in-one ecommerce content management system!
WebAlive is one of the Australia's oldest and most respected digital agencies. We specialise in website design, ecommerce and app development. With over 12+ years of experience we have established ourselves as a trusted and efficient agency empowering businesses of all sizes with bespoke solutions.