10 Eye-Catching Optometry Websites from Across Australia

Finding a reputable optometrist in Australia can be a stressful task. Given our eye health is such an important part of how we function in our everyday lives, naturally we want to engage with an optometrist who is reputable and offers quality products.

The best optometry websites give potential patients a great first impression. A clean and professional-looking website that sells the expertise of the optometrist (see E-E-A-T for additional details) will convince website visitors to enquire and even make an appointment.

If you’re on the lookout for a reliable optometrist, websites that feature pleasant visuals, punchy content, easy navigation, and clarity of expertise will help you in your search. These are the criteria we have used in identifying ten of the best optometry website designs in Australia.

Optometrists looking to grow and scale can use these websites in guiding their own website design, with a view to promoting their vision products and services.

1. Optometry Australia

Website: https://www.optometry.org.au/

OK, small disclaimer up front. This is not strictly an optometry website; it is the website for the member body that represents optometrists across Australia.

Optometry Australia is an organisation that aims to bring optometrists together and promote optometry so the field continues to grow and thrive. In terms of aesthetics, the website is straightforward but effective. The white space gives the site a clean and professional look. It also allows the user to read the wealth of articles and absorb information easily.

The website’s latest updates and media releases sections keep you up to speed on the most recent developments in the industry.

One of Optometry Australia’s best features on its website is the Find an optometrist section. The website will also provide you with a list of optometrists in your area after you provide your location.

2. Good Vision for Life

Website: https://goodvisionforlife.com.au/

The Good Vision for Life website makes a great first impression on customers because of its stunning visuals. Its clean aesthetics exude a professional vibe that will wow visitors.

Good Vision for Life lays out vision-related facts such as Did you know one in five children has an undetected vision problem? highlighted in yellow. These short facts make you reflect on your own eye health and the eye health of your loved ones.

When you click on the corresponding arrows beside the visuals, the site will show more pertinent facts and information. The site’s easy navigation also complements its graphics perfectly.

Good Vision for Life lays out a ton of information that website visitors can easily access. This includes information about optometrists, eye exams, vision-related health issues, and real-life experiences about vision. Name an optometry-related issue, and you will likely find it here. You can also easily look for an optometrist in your area by simply filling out the webform.

3. Eyecare Plus

Website: https://www.eyecareplus.com.au/

A nice smile certainly makes a profound impression on potential customers. And Eyecare Plus is a huge proponent of that simple marketing strategy because the first image you’ll stumble on is just that (plus glasses!). The website designers also included the slogan award-winning eyecare beside her photo. This combination gets points for simplicity and visual appeal.

The top menu is simple and includes three straightforward categories: about, eyewear, and eye health. You can also find an optometry professional in your area by clicking on the find an optometrist button.

Eyecare Plus is one of the easiest optometry websites to navigate. Not only that, but the site’s clarity of information is also better than most of its competitors because you can find excellent information on its homepage. One of its best features is its stories section, where you can read well-written articles about vision and eye care.

4. My Optometrist

Website: https://myoptometrist.com.au/

My Optometrist is an excellent option for individuals looking for optometry-related services in the Melbourne area. This website also makes a great first impression with stunning visuals and slogans such as keep your eyes healthy for years to come.

One of My Optometrist’s unique features is the information relating to optometry services in the Melbourne area. You can tell right away this website caters to a specific geographic market.

Plus, the site’s distinct our optometrists section shows various photos of its four optometry professionals on its homepage. Visitors will know which optometrist best suits their eye care needs by reading his or her profile. That’s a huge plus in terms of website aesthetics and clarity of information.

5. Bupa Optical

Website: https://bupaoptical.bupa.com.au/

Bupa Optical’s website design is straightforward – the volume of products when you land lets you know right away they are primarily an online eyewear and contact lens retailer. They show their various products on their homepage and classify them into glasses, sunglasses, and contact lenses.

Their homepage layout is relatively simple. It combines white space with bright colours that highlight their various vision and eye care products. From a customer standpoint, the aesthetics make the online shopping experience a pleasant one.

Bupa Optical’s website is easy to navigate. For instance, when you click on eye health in the top menu, you will see various sub-topics such as eye test, eye conditions, eye care tips, glasses guide, and sunglasses guide.

When you click on eye care tips, you will see numerous helpful articles. The authors include subheadings and ensure simplicity is a focus throughout.

6. Torga Optical

Website: https://www.torgaoptical.com.au/

If you’re from Brisbane or the Gold Coast, Torga Optical’s website will help you find the best vision and eye care products on the market.

Torga Optical’s aesthetics seamlessly mesh high-resolution images with graphics. The end result is visual appeal that entices the customer to browse the website’s other sections.

Torga Optical classifies its glasses into top 100 bestsellers, women’s glasses, and men’s glasses. The website’s classification is distinct from the other optometry websites we reviewed. It makes website navigation a breeze because the customer can easily find the glasses that best suit their needs or even what is trending in terms of recent sales.

7. Eyes by Design

Website: https://eyesbydesign.com.au/

Eyes by Design is an optometry website for patients on the Central Coast of NSW.

The company prominently displays its Confident vision for life marketing slogan on its homepage. Importantly there are no stock photos, it’s all real and owner Dr Nick is the star of the show. Because of this, you can’t help but feel it’s genuine and you are in good hands.

The other feature that stood out were the steps on how to book an appointment with Dr. Nick, Eyes by Design’s lead optometrist. Simply book an appointment, fill out the webform, and you’re all set. You can also save time by downloading any forms you need to complete before your appointment.

8. The Optometrist Tooronga

Website: https://theoptometristtooronga.com.au/

The Optometrist Tooronga makes a great big first impression on customers with its impressive aesthetics and visuals. While many optometry website designs in Australia use white and blue colours, alongside conservative fonts, The Optometrist Tooronga really pops in comparison. The quality images also contribute to the user’s visual experience.

The Optometrist Tooronga wins customers over with its equipment to improve your vision slogan on the homepage. You can’t help but get the impression their state-of-the-art clinic has everything your eyes need.

The Optometrist Tooronga’s customer reviews and link to Google Maps make the browsing experience easy and hassle-free.

9. RJK Optometry

Website: https://rjkoptometry.com.au/

RJK Optometry seamlessly combines visual elements such as videos, images, and graphics for a positive aesthetic experience. The homepage’s white space and hint of teal give RJK Optometry a distinctive look that’s easy on your eyes.

The top menu classifies information into about, eyecare, eyewear, new patients, blog, and contact. You will find common eye conditions under the eyecare subheading. The information is well-written and straight to the point. The company also uses eye graphics that help the user understand the different eye conditions.

10. The Optical Superstore

Website: https://opticalsuperstore.com.au/

The Optical Superstore is a larger optometry business with around 60 stores across Australia.

The website presents, like many other optometry websites, however there are a few cool features if you take the time to dig deeper. For example, you can do what’s called a virtual try on where you scan your face and are able to see visually what different glasses look like on you.

While The Optical Superstore is not really an ecommerce website, visitors are able to search the website and check out different types of glasses before booking in to see their local optometrist for an actual eye test. This is helpful in case you want to have a bit of think instead of feeling pressured to choose a frame at the actual optometrist.

Conclusion

Many of Australia’s reputable optometry companies rely on top-notch websites to attract potential customers and distinguish themselves from the competition. If you want to set up a thriving optometry business, you can help to achieve these goals with a quality website.

Each of these optometry website designs boast of eye-catching visuals, easy navigation, and clarity of information that set the bar high in their field. You can use these best optometry website designs as references in making your own site.