What types of web platforms does WebAlive build?

We build powerful web platforms for Australian businesses — from early-stage ventures to established enterprises. This includes custom web applications, business portals, SaaS platforms, workflow automation systems, system integrations and mobile app backends designed to support real operational needs.

Who are your web application services suited for?

Our platforms support organisations at various growth stages. Startups and scaling businesses rely on us to build strong technical foundations, while larger enterprises engage us to modernise systems, integrate complex environments and improve operational efficiency.

How is a web application different from a standard website?

A web application is business software delivered through a browser. Unlike a marketing website, it includes secure user accounts, structured workflows, automation logic, integrations and data processing capabilities that support day-to-day operations.

How does WebAlive use AI in software development?

AI enables faster code generation and production cycles. At WebAlive, we use AI as an acceleration layer within a disciplined engineering framework. Senior architects define system structure, data models and integration pathways, while AI-assisted tooling supports efficient execution under human review.

Can you integrate web applications with existing business systems?

Yes. We connect platforms to ERPs, CRMs, accounting systems, inventory tools and third-party APIs to automate data exchange and eliminate manual processes. This ensures consistency and efficiency across your technology environment.

TGI | WebAlive

TGI

TGI Teamwear Shop is an online platform where sports clubs and organisations can order branded teamwear, uniforms, and merchandise. It makes managing club apparel easier by offering customizable sportswear, popular brands, and a central place for teams and supporters to order.

As a premier sports marketing agency serving as the bridge between sporting entities, brands, and fan communities — delivering comprehensive solutions across merchandise, talent management, digital media, events, and content creation.

Industry

Sport

Solution

Connected Commerce & ERP Integration

shop.tgiteamwear.com.au/

Project Summary

TGI Teamwear needed a scalable, integrated ecommerce platform to manage merchandise for sporting clubs, schools, and community teams — each requiring tailored access to products, pricing, and catalogues. The project delivered a Connected Commerce solution built on WebCommander and integrated with NetSuite ERP, Image Relay, and Teamatical via Exsited, WebAlive’s proprietary integration middleware.

Central to the solution is the Community Segment — a purpose-built model that gives individual sporting clubs and teams their own curated shopping environment within shop.tgiteamwear.com.au, with account-specific pricing, catalogues, and product visibility all controlled from NetSuite as the central source of truth.

Tools and Technologies

WebCommander

Image Relay

Teamatical

Exsited

NetSuite

Our Approach

With NetSuite as the single source of truth, we built a fully synchronised commerce environment where product data, customer accounts, design files, and purchase orders flow automatically between platforms via Exsited.

Our approach included:

Real-time sync of product variations, categories, types, and pricing from NetSuite to WebCommander.
Community Segment setup: account-based access, tailored catalogues, and product visibility controls per sporting club, school, or community group.
Streamlined account creation and synchronisation between NetSuite and WebCommander.
Integration of custom and embellished product design files from Image Relay.
Automated purchase order transmission to Teamatical for custom teamwear fulfilment.
Pre-order functionality for seasonal merchandise programmes.
Price level association tied to customer accounts, reflecting community-specific pricing from NetSuite.
PDF and online catalogue generation per community account.

An overview of our work for TLA

Community Segment: personalised storefronts for each club, school, or team with unique login credentials.
Account-based product and category visibility controls.
Tailored catalogues with organised galleries, viewable online or as PDF.
Real-time product and pricing sync from NetSuite via Exsited middleware.
Seamless integration across NetSuite, Image Relay, and Teamatical.
Pre-order functionality for forward season planning.
Detailed product pages with customisation options and design previews.

The Impact

The Shop TGI platform eliminated manual data entry between NetSuite and the ecommerce environment, automated fulfilment handoffs to Teamatical, and gave each sporting community self-service access to their own merchandise programme.

Community team managers can now place accurate orders independently, reducing TGI's administrative overhead and improving the buying experience across clubs, schools, and sporting organisations. Merchandise sales increased through expanded product accessibility and a streamlined ordering process — with the connected commerce infrastructure now scalable to support new communities without rebuilding the platform.

TGI