The Mod Life

An artistic, personable and modern website for a lifestyle professional.

The Background

Technology

PHP, JS, WordPress

Industry

Health and Medical

The Mod Life founder provides lifestyle advice and mentorship. She wanted an attractive website that provides a comforting experience to the visitors by projecting affection, relatability, assurance and fun.

Our Approach​

When designing this site, our driving factor was the brand persona of The Mod Life. According to Loretta, the brand persona is healthy living, relaxation, happiness. Thus we chose a colour palette consisting of the colour of earth, deep blue and white. The home page has a simple text-sliding animation that aligns with the elegance of the overall design. 

With engaging aesthetics, suitable images and the optimal amount of white space, this site achieves a smooth, pleasant feel which makes it conversion friendly. The site has a blog section as part of infotainment and a non-distracting navigational bar. 

Key Features

  • Custom designed website powered by WordPress
  • Fluid layout
  • On-site blog
  • Design that reflects brand values.

Gilroy – 600
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Gilroy – 300
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The Impact

The new site has left Loretta, found and CEO of The Mod Life exuberant! She finds it totally consistent with her business goal and industry standards. Overall, she is delighted with the site. 

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