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8 Ways to Use Social Media Ecommerce Effectively in 2025
Ecommerce

8 Ways to Use Social Media Ecommerce Effectively in 2025

February 3, 2025, 6 Mins Read.
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Imagine scrolling through Instagram and spotting a nicely styled photo of an oversized sweatshirt in your favourite colour. When you tap the image, the product tag pops up showing the details and price. All you need to do is just click on the tag to take you to the brand’s Instagram shop. Once you get on the shop, pick your size, complete the checkout process and confirm your order- and that too, all without leaving the app. Minutes later, you can be back to scrolling!

That is how social ecommerce turns casual scrolling into effortless shopping.

You get your favourite product right at your fingertips.

So, when half of the world is now using social media, there is no better way than to use social networks to help companies improve brand recognition and reach out to customers directly.

What is social media ecommerce?

Social media commerce, also known as social commerce, is the process of buying and selling products or services directly through social media platforms. In short, it refers to the integration of social media and ecommerce. Users can do everything from browsing to shopping to making purchases all within the social platform itself, whereas in traditional ecommerce, customers need to complete a purchase via an external website.

Some of the key features of social media commerce include:

  • Shoppable posts and ads
  • In-app checkout
  • Live shopping
  • Social proof and reviews

1. Your branding has to be consistent across all platforms

Mobile with social media platforms icon

When it comes to building a recognisable and trustworthy brand on social media, consistency is key. Whether you are on Instagram, Facebook or TikTok, a cohesive look and feel can make it easier for customers to recognise your brand. Otherwise, with inconsistent branding, you might end up confusing your potential customers while making your business appear unprofessional.

In order to maintain consistent branding, make sure to use the same logo and colour palette in your profile picture, cover pictures and posts. Also, maintain a uniform tone of voice in everything, be it posting a product update, engaging with comments or answering any queries. In order to maintain the same content format, you can create templates for social media posts. This will help you stay consistent across font styles, filters and graphic elements.

2. Create content directly for your target audience

One of the biggest mistakes brands make is to make generic social media commerce content that doesn’t resonate with their ideal customers. But when your target is to drive engagement and sales, it is a must to tailor your content to focus on your target audience’s interests, needs, and behaviours.

When your content speaks directly to your audience’s preferences, it is more likely to be liked, shared, and commented on. Also, it can end up increasing conversions. When your content aligns with what your audience is looking for, users are most likely to act by clicking “Buy now” or signing up for updates.

In order to create audience-specific content, first identify your ideal customer’s age, interests, challenges and purchasing behaviour. Leverage user-generated content by encouraging customers to share their experiences with your products. Then, feature those posts on your page. Always follow a conversational tone so that it feels natural and relatable to your audience rather than sounding over promotional.

3. Choose the right social media platforms

As not all social media platforms are created equal in terms of content formats and shopping features, picking the right ones for your business is crucial for success. It is very essential to be active on the right platform, as each platform attracts different audiences. Instead of spreading yourself too thin, try to focus on the platforms that offer the best return on investment.

You can start by researching where your target customers spend most of their time, whether they are browsing products on Instagram, watching fashion on TikTok or shopping on Facebook Marketplace. Suppose your customers are more into fashion, beauty and lifestyle brands; go for Instagram and TikTok.

If they are into home decor, DIY, and product-based businesses, you can try out Facebook and Instagram. Even if you run B2B ecommerce brands that sell professional tools, services, or software, LinkedIn is a good option.

4. Take full advantage of social commerce features

Nowadays, social media platforms offer various built-in shopping tools that allow users to purchase products without leaving the app. So, you must try to utilise all the available features to maximise ecommerce success. Just by using hashtags, influencer collaborations and through recommendations, you can reach a broader audience.

You can start by creating an in-app storefront to let the users browse and buy directly. Also, use shoppable posts and tags to enable instant shopping. Hosting live shopping sessions is another good idea where you can showcase products, answer questions and drive real-time sales.

5. Connect with industry influencers

Two girl influencers on with Facebook post box

Influencer marketing has become one of the most powerful strategies in social commerce. When you partner with the right influencers, it will help your brand build trust and increase visibility while driving sales. People trust recommendations from the influencers they follow, making them more likely to buy.

So, you must have to identify relevant influencers in your niche whose audience aligns with your target customers. While pitching them, you can offer affiliate commissions or long-term partnerships instead of just paying for a post. You can even ask them to try out different content formats like unboxing videos, tutorials or testimonials.

6. Develop a unique brand voice

A brand voice is how you communicate with your audience. By maintaining a distinct and consistent voice, your brand can stand out while building a loyal community. Alongside setting your brand apart, a unique brand voice is necessary as it makes your brand memorable and instantly recognisable.

To develop a unique brand voice, first figure out whether your brand is playful, professional, inspiring or edgy. Then, align your tone with your business values and audience preferences. Suppose, for a professional brand, you can adopt a more refined tone, while for a fun site, you can choose a casual or trendy language.

7. Prioritise visual content

Visuals are everything. All you need is high-quality images, engaging videos and eye-catching graphics to grab attention. A simple visual can make the difference between a sale and being ignored. When you add high-quality visuals, customers get a better idea of the product. Compared to text-only content, posts with visuals eventually get more likes, shares and comments.

Also, customers get a better idea of the product through clear visuals. Make sure the product photos are clear and well-lit and highlight key features. Short-form videos like TikTok, Reels and YouTube shorts are very popular nowadays. You can incorporate them to showcase product use, as well as provide tutorials or customer testimonials.

8. Optimise for social search

A girl searching on social media on mobile device

With users searching for products, brands and recommendations directly within the app, social media platforms are increasingly being used as search engines. When you optimise your content for social search, it can increase discoverability. So, when users search for keywords related to your products, they are more likely to find your content more easily. The more users will find your brand organically, the more the rate of conversion will grow.

Social media ecommerce stats

The following statistics clarify why it is worth the hype.

  • Social commerce revenues are forecast to skyrocket, surpassing one trillion U.S. dollars by 2028. (Statista)
  • The global social commerce market size is expected to expand at a compound annual growth rate (CAGR) of 31.6% by 2030. (Grand view research)
  • In the USA, by 2025, that figure of social ecommerce sales is expected to swell to nearly $80 billion, or 5 per cent of total U.S. ecommerce. (McKinsey & Company)

So, it comes with no doubt that social media is now as much a marketplace as your website.

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