4 Things to Consider When Choosing a Web Design Company
Hiring a web design company is one of the biggest decisions you can make. It lays down the groundwork and sets the tone of your website. This is what people will associate you with. There is an inherent flavour to it.
An efficient and responsible web design company will always take some valuable steps before commencing the project:
- In order to deliver exactly what the client wants, their designers need to fully understand a client’s company.
- Get a feel for their business to create a detailed picture of their requirements.
There are several very important factors to keep in mind when you are deciding to collaborate with a website design company:
1. Is there a support system put in place?
Ongoing support after your website is live can be particularly crucial. A solid warranty with a web design company will mean that it’s not only easy to communicate with, but also, any maintenance you may need will be taken care of quickly.
If you are ever having trouble with:
- Your email
- Domain management
- The management of the content or
- The function of your website
It is imperative that you are able to fix the issue as soon as possible. Hiring a company means that they should be very accessible and easily contactable.
Ideally, you want to employ web designers who are happy to go the extra mile. While you will never hear ‘sure we can do a redesign for you for free’, it’s important you feel like you’re getting a good value for your money and being looked after.
Beware though, some design companies tack on additional charges after you have already committed to them. So as a precaution, always agree on a project outline before you begin.
2. Is there enough transparency?
There are some great designers that provide good quality and cost-effective professional web designs out there. But there might be several hiccups along the way for the lack of transparency.
Miscommunication between clients & web design companies has a much higher probability of developing misunderstandings and provide more room for errors & mistakes.
It is also harder to hold companies accountable for any promises or mistakes they make in the absence of transparency. This creates paranoia within the client.
There are a lot of horror stories out there about people putting their hard-earned cash down as a deposit only for the people responsible disappearing altogether!
Recently a client of ours obtained a quote for what she thought was a responsive site she wanted us to match. However, when reading it back, we realised that the quote was cleverly worded and was not actually on a responsive site at all.
Having a design team that is easy to reach and talk with fosters honesty and reduces the likelihood of these sort of mishaps.
3. Is the market comprehensible?
If you are running a local business you will have your own unique community around you as well as a larger market in your city and country.
It can, therefore, be vital to hire a company that gets where you’re coming from, understands the culture and the competitors within your industry. Furthermore, they should also have great web design portfolio.
Though the designers might not initially know much about your business or your style, by being close to you, they will develop a better understanding of where you’re coming from. This will enable them to guide you through the web design process.
Establishing a connection with your web company is crucial for two reasons:
- First of all, when going forward with a new website, it is much easier if you don’t have to get travel vaccinations or apply for a visa!
- Second, having a design company in close proximity makes engagement and communication much simpler.
It’s also much easier to simply visit the agency in person to gauge how they operate and if they would be good to work with.
This is especially important when it comes to e-commerce design and integration, as things can change very quickly in particular markets. And employing a local design agency will mean your web design company not only have a better understanding of your needs, they are also guaranteed to be contactable when you need them to make changes.
4. Is the client base thoroughly researched?
The web design company you hire needs to be in tune with your client base. A design that appeals to 50-year-olds will not have the same impact on 30-year-olds.
Each segment of the population has their own taste and preference. Just as you need to understand your own client base, the designing company should also have a good idea.
There is no better alternative than research in this regard. The necessary information should be collected through comprehensive studies, surveys and analysis of recent trends.
Both parties, the client and the web design company, needs to play a part in researching the client base thoroughly. As the client, it is your responsibility to do the heavy lifting and compile a detailed investigation of your client base. This is crucial for both in and out of web designing.
After which, you hand over everything to the web design company so they can double check and expand the existing knowledge. Together, these will allow the designers to get a crystal clear idea of what your client base truly craves.
In conclusion: it’s not over yet
Here are a couple things you should look out for when deciding to collaborate:
- It’s important to look carefully at the creative agency who will make your site before you commit to working with them.
- A good agency will offer choices of platform, ongoing support, the ability to purchase additional maintenance as well as initial training in your site’s CMS.
- Often you can tell if the company is a good fit for you by having a look at their portfolio and seeing how many happy clients they have already.
Make no mistake about it, we have barely scratched the surface. With the primary issues addressed there still remains a breadth of issues to tackle in more detail.
To recap, and to add certain key factors of web design work, are you still finding yourself worried about the following questions?
- Do you provide custom-made templates?
- How long does it take to complete a website design?
- Did you tried & tested designs which have been known to drive revenue?
- Do you audit webpage designs?
- Does SEO work its way into your web design procedure?
- What are the metrics for measuring web design success?
- Will the design be dynamic in accordance with the growth of my business?
- Is web hosting services included in your work?
- How much do you charge? Is there a package-based system in place?
- Will my site be responsive and optimised for device diversity?
- Do you provide online marketing services?
- How collaborative is your relationship with clients?
- Do you provide maintenance after delivery?
If you’re searching for an Australian agency that will not only give you the answers and great overall design with world-class service and support, contact us today.