Web Design Trends 2023 and Where to Get Inspiration

The importance of web design

Web design plays an essential role in a website’s performance in terms of SEO ranking and user experience. However, the digital world continuously changes and brings new web design trends in 2023. Web designers must think correctly to create memorable websites and experiences that appeal to customers or viewers and encourage them to take the following actions.

Do you want to know about the web design trends in 2023 and the following years?

It cannot be easy to understand why most organizations and businesses are paying massive amounts of dollars for web design work. After all, having a functional website (following web design trends 2023) matters more than just how it appears. Well, unfortunately, that is not the case. Today, an essential aspect of an online business presence is its web design. This means businesses should always find the best web styles that work for their companies.

A business with a well-designed website helps it easier to get more customer conversions. A poor-looking website damages the brand or product of any company, while a scummy-looking website attracts viewers immediately. On the other hand, an elegant and striking website helps people connect easily with business brandings. It helps you set the impression for customer service.

Our website is like a customer service representative. If our website is modern, bright, and inviting, your audience will feel more welcoming on your page. You’ll give the impression that your site is open and welcoming to new possible customers who visit your site.

On the contrary, an outdated and unpleasing site makes your business appear cold and aloof. Consider a person looking to place a bulk order with a manufacturing company. They’re spending an immense amount of money, which means if your manufacturing web design doesn’t convey trust, they’ll go to find another design to fulfil their web design trends in 2023.

5+ web design trends 2023 to follow

Our online creative community is becoming better every year. Thinking back to a decade and a half ago, our mission was considerably different than just clearing out the clutter of unnecessary website features.

With time, we evolved a more user-centric way of seeing and designing websites. Our clients were the users. Based on their requirements, we developed our UX knowledge. Websites now need to be easier to access, navigate, and operate smoothly. This process will continue and grow even more extensive in the coming year, 2023.

As society spends more time online, it is our responsibility as web designers to inspire an emotional response from consumers by incorporating human sensibility into a virtual environment. We may share our experiences and start interesting discussions while making every encounter enjoyable.

In light of the fact that our world is always changing, we must consistently improve our methods. To help you gain inspiration and stay ahead in this creative field, we’ve collected the five plus best web design trends for 2023.

Dynamic storytelling

Dynamic storytelling is an increasingly popular way to leverage a digital interface and tell and intricate your business or brand’s story. These visuals strive to captivate audiences, serving engaging content on a silver platter.

Dynamic storytelling is also defined as narrative visualization, i.e., a collection of visual elements sequenced together and organized properly to convey a particular message to viewers.

Websites now let you control and navigate their flow in a personalized way by acknowledging that each visitor or user is unique and presenting messaging in engaging ways, much like the option of reading a book in your own environment. It’s one of the most popular web design trends in 2023 and many more years.

It is a perfect trait to include into your website. But what if you have numerous various types of users? For example, Netflix. It has millions of daily users with varying tastes and preferences, and using the same storytelling for all people won’t cut it. Dynamic storytelling helps us to overcome this difficulty. Instead of taking a single-for-all approach, you can show content to the people based on their actions and tastes.

This way, you will be able to involve your potential customers correctly, achieve your lead generation, and increase sales.

Multi-device responsive

The idea of multi-device responsiveness is to make websites that fit numerous screen sizes, i.e., mobile, desktop, etc. Web user expectations are increasing day by day.

According to Joe Rinaldi, about 85% of people think that a company’s mobile website should be as excellent as its desktop website. Since mobile devices are the source for more than half of the online traffic, mobile responsiveness has evolved as one of the most ideal trends in the web design space.

Rise of voice search and voice interface

Every second mobile user engages with voice technology. Google voice searches are increasing rapidly, and websites need to adapt accordingly. Web designers have to take their conversational UI approach a notch further by adding a voice interface to their websites. It helps users reach the websites from anywhere as they don’t need to type on their phone. And, if your customers find it easy, your business messages will be conveyed easily.

Design for AR/VR

The design of websites and the field of internet marketing are being revolutionized by virtual reality (VR) and augmented reality (AR). There were 90.9 million mobile AR users in the US, compared to 57 million VR users overall. Web designers can use AR and VR to produce dynamic, immersive content that increases user engagement and conversion potential. Moreover, AR can help boost user experience, especially for eCommerce website users. It provides your customers with a 360 experience.

Users of your possible customers are more likely to remember AR and VR experiences than images, text and videos. Importantly, VR allows users to virtually explore the brand’s product and helps them build confidence while making purchasing decisions.

Some industries that earn the most out of VR and AR are:

• Virtual try-on for Beauty and Apparel.
• 360-degree product views for Retailers and vendors.
• Entertainment, Arts, and Travel for virtual or self-guided tours.

Some of the websites that offer AR technology are:

• Jeep: It uses AR to let its possible users see the car’s interior design without going to car dealerships.
• Purnima: This website educates viewers about the signs of healthy pets by popping up a dog or a cat in your room using AR technology and also displays the health cycle.
• First Man: This film incorporates AR in its marketing plan. If you will open the websites of First Man and point your mobile phone at the moon to show the visual experience of the Apollo 11 goal.

Pageless website design

Websites without pages exist; I’m not kidding. But that doesn’t mean your website won’t have many pages. Instead, your website is one continuous page, which is why these are sometimes known as single-page websites. A website often has a homepage, an “about” page, a “contact” page, a “services” page, etc. To get all the information, a user must move through multiple pages.

Pageless websites eliminate the difficulty of moving to and fro from one page to another. Users will find all the details on one page and need to scroll down or up. For your inspiration, Always Creative is a great pageless website that you should look at.

Horizontal scrolling

Another web design trend 2023 for you to get inspired from in our list is horizontal scrolling. In contrast to the well-known and straightforward vertical navigation, a side scroll style can result in unexpected interactions between texts and visuals.

This is especially perfect for websites that provide portfolios, catalogues, maps, and similar items. Sideway navigation makes discovering projects, exploring cities, and visiting online galleries much more enjoyable. The websites on our list offer a stunning example of how, when done correctly, horizontal scrolling can enhance a website’s appeal, entertainment, and memorability.

Scrolling downward has always been a navigational rule, but as web design trends are evolving, web design trends 2023 have popularized the act of horizontal scrolling. This can be a challenge since many viewers naturally scroll down when they open a website page.

If your indications are not clear to scroll sideways, they might get confused and assume that a page with horizontal scrolling is not working and will not take time to leave. To adapt this web design trend 2023, consider what types of content are good using horizontal scrolling vs vertical scrolling. A photo gallery is a good idea, but don’t force yourself to use this feature on a web page full of text. You can also use these web design trends 2023, i.e. horizontal scrolling for displaying categories.

Typography animation

Kinetic Typography, which is rapidly developing with new techniques at its disposal, is a lovely addition to the preceding trend. These days, web designers use this technique frequently and in various ways. Character animation used to be the go-to method for expressing a tale, but today typography is a very different game.

Moving text can direct the user’s eyes through a page, grab their attention, set the tone, highlight key sections, and more. In actuality, this is a trend that has existed since the 1960s, when animated opening titles began to replace static ones in feature films.

One excellent example of this web design trend 2023, i.e. typography animation, is the website of Dillinger, a film production company whose website is itself a menu, with the help of dynamic typography, changes accordingly when an option on the menu is chosen.

The transition of the fonts helps users navigate the website and creates a different grid each time. In the coming years, we will surely be seeing this web design trend 2023, kinetic typography exploration that will serve as a function rather than only decoration.

3D visuals

With the rapid speed of higher resolution screens, web designers follow it by playing with 3D for animations and illustrations on websites. This web design trend 2023 is spreading rapidly as it makes websites more appealing and engages more traffic. Here we’ve mentioned some of the best inspiring web design concepts with 3D graphics by Mike Creative Mints.

Flat design

Flat designs originated as a wholly simplistic and minimalistic style. Beginning as an alternative to skeuomorphic style, then becoming popular web design trends 2023, flat design lived up to its name. Throughout the last few years, however, it has been evolving to satisfy the shifting tastes and preferences of the audience and to implement the advancements in technology.

When it comes to flat design, there are some design elements you should consider such as 2D simple icons, high-quality flat design illustrations, eye-catching photos, contrast, and visual hierarchy.

Let’s look at some flat website design examples below:

Where to get inspiration?

There are thousands of places to get web design ideas on the Internet, but these are some of the major sources where you can find web design inspiration.

Behance

Behance is an excellent place to find ideas for web design from the best web designers and companies worldwide. You may be surprised by the content volume due to its potential to display hundreds of portfolios on a single website. Additionally, because it is not just for web design, you may regularly find an irrelevant project while looking for inspiration. To see what you’re searching for, it is quite helpful to be able to search for particular components or industries.

Dribble

Dribble is one of the amazing sites to get inspired by. Designers (UX/UI designers, print designers, web designers, animators) submit their finished work or works in progress and often, in a matter of mere hours, receive streams of really constructive criticism and praise from the huge and active Dribble community.

Figma community

Figma Community is one of the libraries that you should never miss when it comes to web design ideas. Here you can find all kinds of trending resources including design systems, plugins, UI kits, and web design.

Famous web designers

We have also mentioned some famous web designers whose works you can admire and get inspired from.

Mike Kus is a renowned UK-based designer specializing in web UI design, illustration, graphic design, and photography. With a worldwide client roster, his work is frequently worked in design-related publications and is a regular speaker at tech and design conferences.

Shane Mielke is a freelance creative director, frontend and designer living in California. Shane has designed, animated, or developed six Adobe Sites of the Day, two Awwwwards, 36 FWA Sites of the Day, two FWA Sites of the Month, four FWA Mobile Sites, and three Cutting Edge Awards.

Jina Anne is another renowned designer and community builder passionate about design systems, typography, minimalism, and art. Jina has also organized clarity, the first design systems conference and websites for SasS, and other high-profile activities, too many to list.

Conclusion

The web design trends we came across covered various styles, from dynamic storytelling to multi-device responsiveness, pageless websites, evoking horizontal scrolling, and using high typography animation, to design for VR/AR. Web design is in the process of a new age due to the inevitable Metaverse, which will dominate headlines in 2023. Artificial intelligence, Virtual reality, and augmented reality implementation will be essential factors in the future for web designers to consider.

These technologies are now making progress steadily on mobile applications, but it is a fact that “when” and not “if” they will also enter the website’s world. The business world appears to be undergoing a chaotic process similar to the internet’s great bang, a creative universe of pixelated energies. Occasionally clashing polarizing design concepts and styles.

In our rapidly changing world, it’s critical to remember to stay current, but it’s also crucial to pay attention. After all, following trends can be a tough decision. Ultimately, we want our designs to serve the intended purposes. In that case, we must critically evaluate our work and base our decisions on what appeals to our user personas and the kinds of websites we create.