What is PPC

What is PPC

September 19, 2013, 2 Mins Read.

Learn About Pay Per Click Marketing!

What is PPC? Pay-Per-Click (PPC) is the process of purchasing keywords or key terms from search engines in order to publicise a website’s products or services.

Small text ads that are displayed within the sponsored link sections of the search engine when a chosen keyword or key term is searched for by a user.

Search engines set a predetermined minimum rate on any given word or term, according to its popularity and competition. As there is limited space within the sponsored ad section of a search engine (and everyone wants to be on the 1st page), PPC users must bid on keywords to achieve a more desirable position.

The Cost-Per-Click (otherwise known as CPC) is not the only factor that search engines take into consideration when displaying sponsored ads relating to a specific keyword or term.

They also look at the relevancy of the text ad, its content, its popularity with other users (has it been clicked on before?) and whether the text ad destination page is relevant to the keyword the user typed into the search engine in the first place.

Why Should I Use PPC?

PPC is a great way to target online users directly with timely and relevant information. When users perform a keyword search within a search engine, they are looking for something in particular. By producing relevant ads that meet the searcher’s needs, you can direct highly relevant, higher converting users to your website.

PPC Benefits

PPC marketing is a great way to market your company’s products or services to online users in a direct and relevant manner. By bidding on keywords and key terms that clearly define your business and creating highly relevant text ads, you are delivering an almost immediate solution to online users that may have not previously known your website existed.

The great thing about PPC marketing is that its impact is directly measurable. You will be able to control the amount you spend on keywords as well as being able to monitor the benefits you receive from the users that click on your ads.

Did they convert to a sale or lead; does this sale or lead revenue outweigh the cost spent on driving the traffic to your site? Whatever the impact, with PPC marketing, you are able to monitor your marketing efforts, refining and optimising your campaigns whenever you wish.

How do I set up a PPC Campaign?

The main PPC platforms are offered by the top search engines like Google (Google Ads) and Bing (Microsoft Advertising).

WebAlive provides a variety of PPC management solutions that allow you to leave the keywords selection, AdWords content and day to day management up to us… the professionals!

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