Recommended by Google, responsive web design gives visitors a better experience of your website
If you’re marketing your website to potential customers, user experience will be something you value very highly. Converting visitors these days can be difficult with so much competition, so maximising your chance of success means thinking about how users engage with the website and looking to constantly improve their experience.
Responsive website design is about addressing the most basic of user experience considerations – can the user engage with the website however they choose to access it?
If the website is responsive the answer is yes. This is a single development solution that allows the website to reformat and reshape itself according to the screen size or device.
People are using a wide variety of devices to access the internet, from desktop computers and laptops to phones, tablets and even wearables. In fact, smartphones have become the most common way to browse the net, taking over from desktop use.
This has largely made static websites obsolete, as they aren’t able to be viewed properly on every device. If your website is built for a desktop sized screen and doesn’t adjust, you’re going to be fighting an uphill battle trying to convert users that access it from their phone.
Our responsive website design services ensure that your website looks, feels and behaves the same way regardless of what screen it is accessed from. Using the latest tools and technology, our team develops sites that resize dynamically while retaining the same form and functionality of the original site.
Provide better user
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Why go responsive?
More visits from mobile devices
The number of people accessing the internet from mobile devices is on the rise. The latest data indicates that 51% of the time we are accessing the internet, we are doing so from a smartphone or tablet. This should come as a wakeup call for businesses that are serious about succeeding online but still don’t have a mobile friendly website.
Having a responsive website improves your search engine ranking
Responsiveness is one of the top ranking factors that determine the position of your site in search engine results. Because users prefer responsive websites, Google has an incentive to rank them ahead of desktop-only websites or those with separate, stripped-down mobile sites. Optimising for all screen sizes gives you the best chance of showing up for Google searches and generating traffic.
You are losing potential customers if your site is not responsive
The rapid growth of mobile usage means a large proportion of your potential customers will simply leave your website if it doesn’t show up nicely on their mobile phone. People access your site from multiple devices and expect a similar experience, which is only possible with a responsive design.
A non-responsive site can do harm to your reputation
8 out of 10 people will stop engaging with a website if it doesn’t display properly on their screen. A non-responsive site gives visitors the impression that your company isn’t serious about its business and can seem unprofessional.
Stay ahead of the competition
Despite the clear benefits of going responsive, only 9% of small businesses have a responsive website. Building a responsive site can certainly give your business a genuine advantage over the competition.
Responsive websites provide better user experience
When it comes to converting online, the user experience of a website plays a key role. Our responsive web design Melbourne, Sydney and Brisbane team ensures your visitors get the best user experience in terms speed, flexibility and ease-of-use from any device.