What is Search Engine Marketing (SEM)?
Most internet users use search engines to find information, products or services that they are looking for, in fact, ‘93 percent of users worldwide use search engines to find websites’ – Forrester Research.
SEM techniques allow you to be found amongst the millions of web pages available on the internet. Many of your competitors will already be using these techniques and benefiting from the traffic that their online marketing is producing.
Search Engine Marketing is a great way to market your company’s products or services to online users in a direct and relevant manner. This can be achieved by bidding on keywords and key terms through Pay Per Click techniques and through Search Engine Optimisation techniques such as title tag, on page content optimisation and link building.
Search engine marketing ensures that you are appearing to relevant users and increases their chance of clicking through to your website. The great thing about SEM is that its impact is directly measurable. You are able to control the amount you spend on PPC campaigns as well as being able to monitor the benefits you receive from the SEO and PPC techniques.
Why should I spend money on SEM when I have an online marketing campaign?
If you have a website, you need to make sure your website is found!
It’s not enough to rely on your offline marketing to drive traffic to your website. Audiences often forget website addresses or have forgotten about your marketing campaign by the time they actually need it! Online users want quick and relevant answers to their search queries. Search engines are focused on driving and delivering the most relevant search results to their users.
How do I set up an SEM campaign?
The main SEM components are Pay Per Click campaigns and Search Engine Optimisation techniques. PPC campaigns can be set up and run through Australia’s most popular search engines Google and Bing. You may also want to run paid campaigns in social media sites like Facebook.
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